Just when fans were getting accustomed to the renaming of stadiums and civic centers to reflect commercial interests -- Knickerbocker Arena becomes Pepsi Arena -- the public may look twice to see their friendly, neighborhood police cruiser sporting advertisements for McDonalds or a local hair salon.
Cash-strapped cities, in need of new police cars, have perked up at a marketing ploy being pushed by a North Carolina firm that promises additions to the fleet -- virtually free.
Here's how it works. Government Acquisitions of Charlotte -- which formed after Sept. 11, 2001, in response to a faltering economy -- sells spots on a police car, emblazons the ads on the cruiser and then turns it over to the city for $1, …
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